Crafting Connections Through Content
Almost everyone today turns to the internet for research. Whether fact-checking, deepening their understanding of a subject, or making informed purchase decisions, the most important factor lies in where they find this crucial information: through content.
There’s a big problem though… a lot of businesses are unable to come up with the right content to attract potential target audiences. Or worse… they are making content, but the lack of strategy means there’s little to show for it all. This can make it seem as though content marketing is useless!
Don’t let your content efforts go to waste!
You still have the opportunity to curate content that not only captivates your target audience but goes beyond – educating, entertaining, and seamlessly solving their problems. This is the essence of building genuine connections with your audience.
And this is where my expertise comes into play.
Hello, I’m Michelle Jean!
I’m also known as Michelle J. Brohier. I am a skilled content professional with over 10 years of content writing and editing experience, paired with up to 5 years of digital marketing experience. I’m passionate about creating engaging and effective posts, copy and content that resonates with the intended target audience and hits its marketing goals, whether it is meant to rank on Google or rake in sales.
As a content professional, I offer content marketing related services, from creating to editing and even training, with the goal of developing narratives that not only resonate but also serve a purpose. I ensure that each crafted and optimised content doesn’t just communicate; it engages, inspires, and fosters a lasting relationship between you and your audience.
Let’s elevate your business and your brand through the power of compelling, purpose-driven content.
Contact Me Today If:
- You’re a business or personality in need of help/advice in creating content that not only ranks in search engines and gain organic traffic, but builds your brand and your audience for the ultimate long-term marketing goals.
- You have plenty of written content that needs to be SEO Optimised, edited or sorted out to develop a stronger content strategy
- You need a SEO writer/copywriter to help you create content that educates, entertains and solves the problems of your target audience
Feedback & Reviews
FAQs on MJ Content Marketing
What type of content does MJ Content Marketing provide?
I mainly provide written content for digital platforms, this includes:
- Long-form articles
- SEO optimised content
- Landing Pages & Website Copy
- Social Media Copy
- Email Newsletters
While I am capable of designing images and editing videos, these are minimal and restricted to being on Canva. Which is why I would recommend using my copy to hire professional designers and video editors to curate stronger content for you.
Do you provide your own keyword research?
Yes! I use Ahrefs, SurferSEO and Google Keyword Planner to help you develop a content strategy and to optimise your articles. However, should you require a more in depth or detailed research for an overall SEO strategy, I have contacts with SEO experts to help you in this area.
What is content marketing, and why is it important for businesses?
Content marketing involves creating and distributing valuable, relevant content to attract and engage a target audience. Content is important for businesses as it builds brand awareness, establishes authority, and fosters long-term relationships with customers.
How does content marketing contribute to SEO and online visibility?
Content marketing plays a vital role in SEO as it provides search engines with valuable, keyword-rich content. Regularly updated and optimised content helps improve search engine rankings, driving organic traffic to your website.
Can content marketing benefit businesses of all sizes?
Absolutely! Content marketing is scalable and adaptable, making it beneficial for businesses of all sizes, and yes, even for personalities alone. Small businesses can use it to establish a strong online presence, while larger enterprises can enhance brand authority and connect with a wider audience.
How do you develop a content strategy for businesses?
There are various factors I look into when developing your content strategy. First, I need to look into your current goals as a brand and your current overall marketing strategy. From there I can recommend the types of content you should aim for based on your target audience and goals.
How do you measure and evaluate your content marketing strategies?
Metrics such as website traffic, engagement, social shares, and conversion rates are used to measure the success of content marketing efforts. I will need to gain access to your website or social media analytics to provide valuable insights into what is working and areas for improvement.
Is content marketing a long-term or short-term strategy?
While some results can be seen in the short term, content marketing is most effective when viewed as a long-term strategy. Building a loyal audience and establishing authority takes time, but the benefits will provide sustainable traffic and engagement in the long run.
Can you provide training for our in-house writers to enhance their content marketing skills?
Yes, I offer tailored training programs to enhance the content marketing skills of in-house writers. This includes sessions on SEO writing, different styles of writing, recommended certifications and staying updated with the latest industry trends.